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Juice company lied about berries’ vitamin content, anthropomorphic qualities

22 March 2007 | Jebediah Cole

GlaxoSmithKline, makers of Ribena fruit drinks, have admitted that they may have misled consumers as to the amount of Vitamin C present in their product, AAP reports.

Read more background from Australian Associated Press.


The consumer watchdog also found that “Ribenaberries” were a non-existent fruit and blackcurrants could not walk around and enjoy fun games, as depicted in Ribena ads.

The Australian Competition and Consumer Commission has published an open finding on whether there really is a place known as Ribenaland, and the threat posed to the region by invasive, robot-like artifical blackcurrant flavours.

In a statement, GSK said that “This issue relates to the Vitamin C content of the Ribena Ready to Drink products; it does not relate to the safety of these products.”

The message is clear. If your child has ingested Ribena products at any time in the past 12 months, The Daily Grind says that you must take them to a hospital immediately.

The ACCC has renewed its demand for scientific evidence of the existence of the little Coke people and the Smith’s Gobbledok.

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