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Will women 16-25 still listen to badboy Kyle if he keeps breaking all the rules?

13 September 2009 | Joe Stella

Citing insensitive remarks made on air, radio network Austereo has stood down 2Day FM shock-jock Kyle Sandilands for a second time this month.

Read more background from The Sydney Morning Herald.


Austereo management is concerned the network will lose its lock on women aged 16-25 if its breakfast star continues to break all the rules.

Audience research shows that the women are uninterested in listening to a self-confident badboy shock guests and listeners alike with his free-spiritedness.

The shock jock’s most recent gaffe involved making light of concentration camps, a lapse that could cost the station its enormous audience of elderly Jews who listen to pop music and celebrity gossip between 6 and 9am.

Sandilands has been suspended from the show for 10 days, while station bosses investigate how a fat guy got the balls to pay out other fat people on air.

As a result of the furore, 2Day FM may introduce a delay to the show that allows objectionable content to be deleted from the broadcast. The delay could last an industry-standard seven seconds, or even the 24 hours required to see whether the rest of the media gives a shit today.

The Daily Grind understands that Austereo management is also considering dumping breakfast co-host Jackie O after discovering that her sole contribution to breakfast radio in the past 10 years has been getting interrupted and saying “oh, Kyyyyyle.”

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