Special Minister of State Joe Ludwig has suspended rules on government-funded advertising to run a campaign in favour of Labor’s proposed tax on mining “super profits”.
The $38 million will explain that without the Resource Super Profits Tax, essential services would be at risk, such as ads about mining taxes.
Treasurer Wayne Swan has warned that, unless the government runs a taxpayer-funded campaign on it, up to 22 million Australians are at risk of not knowing what Labor thinks about the tax—unless they’re one of the lucky few with access to television, radio, newspapers or the internet.
The need to sideline the Independent Communications Committee to air the campaign means that Labor will have to scrap its original campaign tagline, “return on investment above the government bond rate: it breaks all the rules.”
Mr Swan says that the ads are an emergency measure to counter “misinformation”. Viewers of the new ads will learn the following little-known facts about the new tax:
The mining giants will only use their super profits to buy another enormous yellow truck or some shit.