This weekend Sydney Morning Herald and Age readers picked up their hotly-anticipated 2011 calendars, with each month featuring a new and whimsical doodle from longtime Fairfax cartoonist Michael Leunig.
Each month is illustrated with a fresh Leunig insight about how shit life is. Many of this year’s reflections on consumerism, mass media and war were inspired by a 1998 incident in which Mr Leunig accidentally walked past a television.
The new calendar features 10 of the year’s key months, with December eliminated on the grounds that it had become too commercial and April removed because of concerns about creeping nationalist militarism.
In keeping with a longstanding Fairfax practice, 1 May has been further expanded to cover a record 41 days.
The pages feature extra large date boxes, allowing people to record what aspect of the industrial revolution, parliamentary democracy or their own presence on this continent they feel most ashamed about that day.
Each page also features helpful tips on sourcing ‘slow food’, submitting your independent theatre-and-dance group’s BAS and seeking treatment for acute paranoia.
Fairfax executives are buzzing about what could be the most exciting calendar the company has produced since the 2007 edition, which contained five months and seven Green how-to-vote cards.
Next week, Fairfax will launch the Australian Financial Review’s less popular 2011 ‘Chanticleer’ calendar.