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In an embarrassing backflip, the Federal Government has pulled the plug on its troubled Grocerychoice website, after the major supermarkets branded the price comparison service unworkable.
The decision to axe Grocerychoice means that consumers won’t be exposed to the shocking truth that Coles is more expensive than Aldi.
Grocerychoice will now be unable to forewarn shoppers that 7-Eleven and the David Jones ‘Food Glorious Food’ section are a tad pricey as well.
Consumers interested to know how much it costs to shop at a given supermarket now face the nightmare scenario of looking at supermarkets’ websites or shelf-edge labels.
The government had outsourced development of the site to Choice, a consumer group, at a cost of around $7 million—or in supermarket terms “$6.99 million save $0.01 million!”
Add this to the $6 million spent on the project by the ACCC, and shoppers can get a sense of how expensive a turkey can be.
Choice chief executive Nick Stance told The Australian that the decision to terminate the site was like “putting Dracula in charge of the blood bank”. He later added that it was like “putting Wolfman in charge of my sense of proportion.”
